Advantages of using KPIwatchdog:
- download up to 3 years history at one click via KPIwatchdog Facebook application (standard csv export from Facebook allows only 3 months).
- compare performance of multiple Facebook pages in one page
- be alerted via e-mail immediately when your facebook metrics perform too bad or too good (no need to rely on the weekly summary from facebook)
- compare easily Facebook with other data- from Google Analytics or your own database.
Key Facebook Page Metrics:
Facebook Fans- Total Page Likes is the number of unique people who like your Page.
Facebook People Engaged- Number of unique people who have clicked on, liked, commented on or shared your posts during the last 7 days.
Facebook Stories created about your Page- this happens when your Page is tagged in someone else’s post
Other Facebook page metrics:
New Page likes shows the number of new likes your Page received during the last 7 days, compared with the previous 7-day period.
Impressions are the number of times a post from your Page is displayed, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.
Post reach is the number of unique people who saw your post. Your post counts as reaching someone when it's shown in News Feed. Figures are for the first 28 days after a post was created and include people viewing your post on desktop and mobile. Data from before July 2, 2012 only includes people viewing your post on desktop.